Lateral GripWatch stories Formula 1, inside out
Read the race.
Beyond the lap.
Original engineering and strategy stories built from research, telemetry and purpose-made 3D scenes.
The brief
Understand the decisions that change a Grand Prix.
Lateral Grip is for curious fans who want more than a result. We make the invisible visible: airflow, grip, energy, mechanical choices and race strategy.
Built frame by frame
A research lab with a race camera.
Nothing starts as stock footage. The explanation, geometry, motion, graphics and final edit are developed as one system.
- 01
Find the question
Every story begins with one decision a fan can see on track: the undercut, a braking trace, a differential at work, or why a driver avoids a kerb.
- 02
Research the real thing
We pin the explanation to the correct season, car, circuit and rule set. Uncertain dimensions stay labelled as estimates, not facts.
- 03
Build the mechanism
Cars, components and circuits are modelled as connected systems, then surfaced with materials that behave like paint, carbon, rubber and asphalt.
- 04
Turn data into motion
Telemetry drives the line, speed, throttle and brake graphics. The camera follows the argument, not just the car.
- 05
Review the actual film
Native frames and encoded playback are checked together. Every release carries visible improvements into the next one.
From a working model to a clear visual explanation.
These are two artifacts from our films: a finished differential frame and a camera-ready pedal assembly. One shows how we explain a mechanism; the other shows the detail we build before it reaches the edit.
The cutaway, labels and camera angle make the differential’s force path understandable in seconds.
This model gives us the materials, lighting and camera freedom needed to explain the real mechanism accurately.
If a detail does not clarify the mechanism, it does not make the frame.